What a launch on X actually gets.
What 76 real launch posts on X actually get.
- Median views
- 12M
- Middle half of launches
- 371K–22M
- Median engagement
- 0.25%
- Median replies
- 291
Do launch posts with video get more views on X?
In this directory, 63 launch posts with video had a median of 16M views, against 1.1M for image posts (8) and 300K for text only posts (5). The sample is small, so treat this as a pattern, not a rule.
Which day and hour do companies launch on X?
Tuesday is the most common launch day in the directory, with 20 launches of 76. The most common posting window is 12:00–17:59 UTC (50 launches).
Which kind of product launch gets the most views on X?
Fintech launches have the highest median views in the directory: 16M across 7 launches.
Does a bigger account mean a bigger launch?
Followers help, but they do not decide it. The median launch post reached 9.07 views per follower of the posting account (followers counted today), and the spread between launches is wide. How a coordinated launch adds reach.
The limits: 76 hand-picked launches is a small sample, views are what X reports today rather than on launch day, and creator posts, ads and press around a launch aren’t counted. See every launch.
How is this directory built?
Real launch posts onlyEach entry is the company’s or founder’s own post announcing a launch on X, checked by hand. No reposts, no recaps.
Numbers straight from XViews, likes, reposts, replies, quotes and bookmarks are read from the post itself every 6 hours. Nothing is estimated. X counts views from paid promotion too, and doesn’t say how many came from ads.
Engagement, definedLikes, reposts, replies and quotes added up, divided by views. Followers are the account’s followers today, not on launch day.
Plan a launch that beats the median
Book the creators your buyers follow and have them all post in your launch hour.
How it works